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The Region this summer is promoted under the brand Costa Calida (13/06/2014)

Under the slogan We are the summer sun campaign that will spread nationwide develops selfies showing through the most representative icons like the Faro de Cabo de Palos, the Mar Menor or the Treasury of the Mercedes.

Cartagena was the city chosen for the presentation this Friday

The Region of Murcia displayed her charms this summer with the usual promotional campaign this time develops branded Costa Calida. We have the sun is the slogan advertised by focusing on good weather, from Monday, 16 June, the treasures that tourists can see first hand if you come to our community.

Cartagena, in particular the Augusteum, was the place chosen for this year's presentation of the tourism promotion campaign which had the appearance Friday the Minister of Industry, Tourism, Enterprise and Innovation, Juan Carlos Ruiz, the director of the Institute Tourism, Mariola Martinez, and Mayor, Pilar Barreiro. The ceremony was also attended as representatives of different public municipality and Region in Tourism.

This year we have decided to promote the region under the paraga ¼ Costa Calida as to serve as a nexus of different actions that can be undertaken, the Minister explained this morning, who added that

our intention is that this tourism brand lasts over time and thus related to the beach and sun.


The good weather is the centerpiece of the campaign to show the various tourist attractions that the Region.

And new this year touted as a selfie, or self-portrait, a trend that is now fashionable and adds that the Community with our most representative icons. El Faro de Cabo de Palos, the Mar Menor, the Treasury frigate Nuestra Señora de las Mercedes, the Perdiguera Island or vegetables and fruit of our land are represented in these images.

Our goal is to be a fresh, original and innovative campaign to attract the widest possible audience and we will not only mainstream media but also in social networks, today clarified the CEO.

The promo video that has been designed for the occasion, in which groups of friends and families enjoying these places appear in the region, is also disseminated through YouTube.

Facebook will also be another of the platforms that appear to promote We have the sun and also make a drawing for free stay.


New in the Region Big Media hand infomercials about these treasures, such as diving, cuisine or beaches will be promoted.

The campaign will be promoted at the national level and in particular in nine cities in Spain (Madrid, Barcelona, ​​Bilbao, Granada, Valladolid, Albacete, Alicante, Valencia and Almeria).

This year also the dissemination of this campaign will be promoted in Catalonia and the Basque Country, to attract more tourists from these Autonomous Communities to our region.

This campaign represents an investment of around 300,000 euros, an increase of 16% over the previous year's budget.

The Minister added that the result has been a consensus in the campaign that we have had with the various tourism stakeholders and that such initiatives, our goal is for the tourism sector to the figure of 10% of regional GDP.

This idea, bet on tourism, also emphasized this morning the mayor who said that this sector gets stronger and larger percentage impact on the economy of our city. Barreiro sample also put the latest industry figures in Cartagena, as the 18% increase in ticket sales of Cartagena Port of Cultures of this Easter with the previous or the influx of cruise (about 148,000 passengers in this 2014).


Asked by reporters today about the roadshow's Treasure frigate Nuestra Señora de las Mercedes, the mayor, Pilar Barreiro, again highlighting the expiry of the claim showing that serves to attract the public to the National Museum of Underwater Archaeology and to publish Cartagena (ARQUA).

Also added that not only is the exhibition of these pieces, but the investigation of this Heritage: This is a reference in the world for future research to be made ​​in this field publish jurisprudence.

The first mayor was also questioned by the media this morning on Case Novo Carthago I know what I've done and what you have not.;

know how to finish this trial, because I have not committed any crime so I'm quiet, clarified Barreiro. All I ask is that this process be expedited and resolved as soon as possible, he concluded.

Source: Ayuntamiento de Cartagena

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