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El Batel is convient at the epicenter of Regional Tourism (24/09/2013)

The Mayor and the Minister of Culture and Tourism inaugurated this morning the II Exchange Contract for the Region of Murcia in which they have gathered more than one hundred businessmen and 50 tour operators in order to position in strategic markets products Murcia companies

Cartagena has now become the epicenter of tourism, while at the Auditorium and Convention Center The Batel have gathered 103 tourism businesses, 159 businesses in the Region of Murcia and 50 tour operators, regional, national and international actions to include Murcia companies and products in the distribution channels of the main operators.

The Mayor, Pilar Barreiro, and the Minister of Culture and Tourism, Pedro Alberto Cruz, has been responsible for opening the II edition of the Exchange Tourism Recruitment Murcia, highlighting both the impact of diversification of tourism in the community, compared to the traditional offer of sun and beach, also committed domestic tourism, cultural, or linked to the promotion of archaeological heritage

In relation to this diversity of supply, destado Barreiro is a very important factor because it breaks with the seasonality, while recalled that tourism in Cartagena has increased result of work done in previous years that have been opted for a city project.

This Tourist II Recruitment bag is vital for positioning in the domestic and international markets, while puts on a new formula that eliminates the promotion stage, in the words of counsel, to establish new trade links and even more effective spreading.

Thus, the experience of 2012 is extracted each participating company held a dozen meetings.

In addition, this business strategy allows the Region of Murcia is positioned not only in traditional markets such as Britain, the Netherlands, and the Scandinavian countries, but also to incorporate new customers like the Czech Republic or Romania, the latter thanks to the Programs Senior, added Cruz.


Among the participating tourism businesses include hotels, restaurants, apartments, transfers, campsites, lodgings, wineries, golf courses and tourist guides covering the whole spectrum of tourism in the region.

Companies keep one meetings with wholesalers, receptive and central national and international reserves in this initiative as part of the action plan established by the Ministry of Culture and Tourism for the promotion and marketing of tourism in the region.

Participation in this activity does not involve any cost to the business Murcia, you will find in this meeting place a valuable opportunity to establish business contacts with operators and receptive face of each segment to generate business for the second half of the year and to the 2013-2014 season.

This first contact will mark the start of collaborations that will lead to concrete agreements for package creation and sale of regional products in different distribution channels, both online and offline.

The performance of the stock recruitment will, as in the last edition, through workshops in which attendees will receive operators Murcia companies.

For better organization, have been prepared agendas operators as commercial interests have stated previously, in order to meet their professional expectations.

The origin of the tour operators are Spain, Czech Republic, Bulgaria, Holland, Belgium, UK, Italy, Germany, Portugal and Norway.'s Tour operators are all looking products and most companies offer complementary and transfer intermediary, restaurants, agencies Incoming travel in the region and tourist guides.


As part of the Recruitment Exchange Tourist II, the Minister of Culture and Tourism, Pedro Alberto Cruz, also referred to recent tourism data regarding the Region of Murcia.

Regional tourism recovers faster and generates more jobs than any other sector.

Is beating the best figures for the years 2007 and 2008, pointed Cruz, who added that hotel occupancy data for August show a decline to 12% compared to the national average is around 70%.

During his meeting with the media, Cruz also praised the t ork recovery Molinet and Archaeological Park, whose cover has recently been awarded the Premio Luis Moreno Mansilla convened annually by the College of Architects of Madrid.

Source: Ayuntamiento de Cartagena

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