Portal de Cartagena
www.portaldecartagena.com
| The participating establishments will have a shipping service, SEO, direct payment platform and even specialized photographers to document their products | The Cartagena Local Development and Employment Agency (ADLE) has launched a program that aims to help set up stores on the Cartagena Market online sales platform.
Through the Entrepreneurial Generation Business Growth program, the ADLE is going to focus on this occasion in the retail trade and, specifically, with this pioneering platform.This program will be made available to merchants free of charge.
Several specialized consultants will help with the fundamental aspects, such as taking photos of the products to be sold on the web platform, adjusting the shipping systems, the payment gateway or SEO optimization of your store.The councilor and president of the Local Development Agency, Irene Ruiz, explained that “from the ADLE we continue working to create the tools that allow businesses to adapt to new circumstances, especially now that it is, more than ever, a necessity.
In order to streamline this process and solve the complexity of launching a platform of this type, we will work with several professionals who will help you throughout the process and provide technical assistance in various services such as the payment process; shipments, both local and outside the municipality or sales ”.The main objective of this platform is to facilitate online sales to all retail stores in the municipality of Cartagena in a single online place, with a wide range of available offerings that attract a large number of customers, thus multiplying sales exponentially.PAYMENT PROCESSAs the main innovation, the platform will have an individual payment gateway for each business.
A tailor-made payment solution so that each business or online store, even being on a joint platform, can collect their sales in real time.The platform has also negotiated shipments with local parcel companies under preferential conditions that businesses can avail themselves of to manage their local, regional or state shipments.In any case, the mayor has indicated “we will also contact each of the merchants individually in order to provide them with the help they require when setting up shipments from their stores and explain the different forms of shipping that we will put at your disposal ”.SALE SETTINGSAnother aspect included in the ADLE Entrepreneurial Generation Business Growth program is the necessary adjustments so that they can upload their products.
These settings will take into account the following:- Making a collection of photographs for each store.
It will also be in charge of adapting the logo of each store to the Cartagena Market banners.- SEO positioning on the internet.
A personalized positioning will be made for each store and for each of the products that they wish to upload.In order to carry out this work, each establishment will be previously sent a form in which they must indicate the names of their products, a brief description of each product with a maximum of 15/20 words.
Source: Ayuntamiento de Cartagena
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