Communication professionals, entrepreneurs, trainers, unemployed, volunteers from collectives and administration staff ... make up the varied groups of students of this program that will teach at the Los Dolores Campus to design a communication strategy that allows the positioning of companies and institutions with presence in social networks, promoting the web or blog and the implementation of a marketing plan for the internet, thanks to the initiative of the Technological Institute of Murcia, the Catholic University, the Incyde Foundation and the European Social Fund.
Exceeding all the initial forecasts, the Technological Institute of Murcia, dependent of the Catholic University San Antonio, has initiated in the Campus of the UCAM of Cartagena a free program with which will help 60 people to improve their knowledge on the professional use of the social networks both through group training and with a personalized tutoring service.
This initiative, entitled Social Media Nertworker, is part of the collaboration of the UCAM with the Incyde Foundation (Cameral Institute for the Creation and Development of the Company) and the European Social Fund, and is directed by the trainer Jorge Herrero, who will teach in the facilities of the Catholic University in Los Dolores.
SEO, SEM, cost of campaigns and investment in Social Networks
The program lasts four weeks and has begun with a diagnosis of the situation.
The second week focuses on real tools, SEO, SEM, natural search optimizations, cost campaigns and investment in social networks.
The third week will serve to differentiate the work of the Comunity Manager from the Social Media Manager, while in the fourth one a case study will be analyzed.
Source: UCAM Cartagena