Portal de Cartagena
www.portaldecartagena.com
After the first campaign organized by the city of Cartagena to promote tourism in our city in the metro Barcelona, and is preparing one for the month of April, coinciding with International Tourism Fair held in that city.
For 15 days, the image of Cartagena has been in the metro Barcelona through On Advertising company with a spot that was issued five times a day, alternating between Castilian and Catalan, with a real coverage of 380,472 passengers per day in the 46 metro stations.
In this vein, the Department of Tourism will keep their big promotional campaigns by the charms of Cartagena as a claim, through a new campaign through channels RENFE.
Through Comfersa, it will issue two spots in Altaria trains arriving in Murcia and Cartagena from Madrid, and Barcelona Cerbere, and another spot for performing the Talgo Barcelona-Lorca.
The ad will air twice a path from 1 April to 30 September.
The promotional impact generated by this campaign has been estimated to reach an average of 50,000 passengers a month, a figure that is enlarged in temportada Easter and the summer months.
This campaign is in addition to that during the months of January, February and March has been making the Department of Tourism in the Madrid metro, the railway stations of the capital and the airport of Barajas.
Source: Ayuntamiento de Cartagena
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