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The future of the Group Hortiberia passes to seal alliances with large retailers (06/08/2009)

Hortiberia Group, based in Cartagena, has set its sights on becoming the short term, the solution for distributing high-quality horticultural products to large retail chains.

Consequently, the future of export consortium goes through their great career, going back to its inception in 2001, to be at the head of the business of selling fruit and vegetables to large commercial platforms.

The Group figures speak for themselves Hortiberia his extensive experience in the agricultural sector.

Among his new associates bring together a total of 9,500 hectares in production located in southern Spain, which extend to the provinces of Valencia, Murcia and Almeria bathed by the Mediterranean Sea.

His base annual production yields data which exceed 470,000 tons of fruit, citrus and vegetables.

In this sense, the prospects for the export consortium aim to seal alliances that lead to Hortiberia Group to lead the retail market, both domestically and internationally.

To realize these projects, a key issue is to differentiate itself from other companies that are competition in the sector, so that through the reduction of logistics costs, promoting the union source farmers, and the application of technological advances, such as EDI systems for electronic invoicing, you can achieve a deserved lead.

Fairs and trade remedy

Considerably effective instrument for achieving these goals lies in assisting the many fairs that are organized around the world in the field food.

Such events provide the ideal environment to show the qualities of high range of horticultural varieties Hortiberia Group, which already stands at 37, and to disseminate the benefits that eating fruits and vegetables generated in vitamin and nutrient terms, helping to the welfare of the body.

But at the same time, attending professional meetings such becomes a wonderful business opportunity to expand client portfolios, develop new business relationships and strengthen existing ones.

After all, are an ideal showcase to demonstrate that export consortium is at the head of the vanguard of the agri-food sector and a production line of growth promotion.

Ultimately, the goal is to implement those mechanisms that help to position the Group Hortiberia at the top of the commercial landscape for both the domestic and international markets, thanks to obtaining a high quality products and the optimization of resources.

Source: Agencias

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