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The campaign 'Marketecology' will allow daily collection of 1,200 kilos of commercial cardboard (25/03/2008)

The City of Cartagena, in collaboration with Ecoembes and ASPAPEL, Marketecology campaign starts tomorrow, an initiative aimed at raising awareness among small and medium businesses in the municipality on the importance of recovery of cartons and paper generated as a result of activity and providing information on the collection of this type of packaging.

As explained by the council for Sustainable Development, Joaquín Segado, the campaign will provide a cardboard collection service, door to door to 754 shops in the Old Town and a large part of the enlargement of Cartagena.

A team of monitors - the ecoinformadores - visit the reporting service businesses, providing brochures and a knife to facilitate the merchant's folding and stacking of the cartons.

Each trade joined the campaign will be identified with a sticker.

The collection of cardboard and paper will be free daily, Monday to Saturday, in the following slots: 14 to 16 hours and from 20.30 hours in the shopping area of Old Town, and from the 20.30 hours in the area of the Eixample.

Merchants should deposit their waste stacking and folding cartons in the vicinity of their establishments during the hours established for that purpose and without obstructing the passage of pedestrians or vehicles.

The Councillor for Sustainable Development, Joaquín Mowing, explained during the presentation of this campaign, to carry out effectively became a study on the presence of containers of paper and cardboard in the municipality and the generation of waste by shops.

The study, conducted in 884 stores including in the area of influence of the campaign, concluded that these facilities generated 1,359 kilos per day of cardboard, especially in streets Carmen, Castellini, and San Diego Mayor (in the Old Town) and the Ramón y Cajal Street, Angel Bruna, Alfonso XIII, Queen Victoria and Avenida de Murcia.

With these data, a route designed to collect more than eleven kilometers comprising 754 shops, 85% of those included in the study, which collected 1,200 kilos of cardboard daily.

Today, the town of Cartagena has 681 blue bins for collection of household paper and cardboard, non-commercial.

For this reason, the campaign aims to recover all the cardboard recycling from trade and aims to release paper and cardboard containers that exist in their surroundings often become saturated by waste generated by businesses.

In addition, this campaign will encourage more commercial street cleaning of the municipality and encourage the recycling of paper cartons and increasing levels of recovery of the municipality.

Source: Ayuntamiento de Cartagena

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