Portal de Cartagena

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More tourists train (23/01/2014)

The mayor of Cartagena, Pilar Barreiro, and the president of RENFE, Julio Gómez Pomar, have signed today a cooperation agreement FITUR aimed at promoting tourism in the city, marking the final objective of increasing tourists arriving by train.

Thus, through this agreement, Renfe is committed to disseminating promotional packages in all centers stations Atocha Madrid, Valencia J.

Sorolla, Albacete and Alicante, as well as a promotional video broadcast on Channel Cartagena Madrid-Valencia AVE train, with a maximum duration of 3 minutes for 15 days, to be determined by both parties.

In addition, a link to the municipal website will be inserted in the promotions section of the website of Renfe www.renfe.es

For its part, the City is committed to disseminating promotional packages through the web and social networks municipal by tourist operators and intermediaries, and in some cases, advertising media.

He also inserted the link on the municipal website Renfe.

Another point of this agreement relates to the promotional activities so that both entities will drive the design of packages, to market through a wholesale tour operator.

This includes an offer to the Madrid market, a package of Return ticket with 40 percent reduction in tariff on trains of low demand, package may be supplemented with hotel nights.

Finally, both parties have agreed to collaborate in the organization of familiarization trips, known as Fam Trip, travel agencies and the media.

For these trips, Renfe provide up to 5 Fam Trip, a maximum of 20 people each, for the Madrid-Cartagena-Madrid, with a reduction of 50 percent, while the City will provide accommodation of such persons and any additional service that may be of interest for promotion.

Source: Ayuntamiento de Cartagena

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