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On Monday, the media presents the filming of THE SPARK OF LIFE (16/02/2011)

On Monday, February 21, will be presented to the media clips of The Spark of Life, Ã lex movie of the Church, starring Salma Hayek and Jose Mota.

The program includes a session photocall prior to 13.20 hours in the Roman Theatre and a press conference at 13.30 hours, in which appear the director Alex de la Iglesia and stars of the film, along with Mayor, Pilar Barreiro, and the Minister of Culture, Pedro Alberto Cruz.

The Spark of Life began shooting in the Roman Theatre in Cartagena on Monday, February 14.

Its director, Ã lex of the Church has taken charge of adapting the original script by Randy Feldman.

Salma Hayek and Jose Mota are accompanied in the cast, among others, by Juan Luis Galiardo, Blanca Portillo, Fernando Tejero, Santiago Segura, Carolina Bang and Manuel Afar.

The film is produced by Andres Vicente Gomez and Ximo Pérez.

SYNOPSIS

Robert, an unemployed publicist, is rejected by every agency in seeking work.

Their economic situation is desperate.

No one appreciates that the creator of the well-known slogan "the spark of life" of Coca-Cola.

Everything changes when an accident suddenly makes him struggling between life and death.

Is trapped in such a way that neither the Samur, or firefighters, even the doctors agree on how to rescue him.

The absurd and dramatic event sparks the interest of the media.

The protagonist decides to use its experience as a publisher to exploit the situation, making it a media spectacle.

To do this hire a representative.

The idea is simple: Sell the exclusive television and forever resolve the future of your family.

Luisa, his wife, arrives on the scene and helplessly witnesses the spectacle that has been built around her husband.

Try to convince him to give up its idea, but the obsession to get the exclusive Roberto is growing.

However, negotiations with the televisions are protracted, the interests emerge and rescue is complicated.

Will the hero save his life?

Would you rather prefer to give life in return for money?.

Access to the photocall and press conference shall be by the front door of the Museo del Teatro Romano, in the Plaza del Ayuntamiento.

Source: Ayuntamiento de Cartagena

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