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The Aula Empresa Innova will help entrepreneurs and entrepreneurs adapt to the digital environment (18/04/2018)

The Institute of Development of Murcia (INFO) and the Agency for Local Development and Employment (ADLE) have launched a series of seminars and workshops for entrepreneurs and entrepreneurs that will run from May 4 to June 1 in the Classroom Innova Company of the European Business and Innovation Center of Cartagena and will train attendees to optimize the true growth channel of SMEs, which is the Internet.

The presentation of this cycle has been in charge of the mayor of Cartagena, Ana Belén Castejón;

who has been accompanied by the director of the Institute of Development of Murcia, Joaquín Gómez.

The councilor highlighted the "varied offer" of seminars aimed at entrepreneurs and entrepreneurs, which will help students become familiar with concepts that are close to technological innovation and that are able to equip themselves with essential tools to offer users innovative services.

He also stressed that in these workshops, students will have the opportunity to learn how to manage teams in contexts of high uncertainty, while he said that entrepreneurs will learn to manage tools that allow them to advance in parallel with technology and "offer better products and customer service ".

Castejón took the opportunity to remember that since the implementation of this project in 2009, 214 seminars have been held in which more than 3,571 people have participated, of which 42% have been women, "a matter of which I I am happy and I celebrate, "added the mayor.

On May 4 the seminar 'How to design a successful Digital Marketing Plan' will take place, while on the 11th of the same month the activity 'Analyze, Measure and Study in Google Analytics' will be developed.

Also, on May 18 it will be the turn to 'SEO Online: Position yourself in the new era of SEO', while on May 25 students will learn about 'Advertising Tools on the Internet' and on June 1 on 'How to squeeze the maximum Linkedin '.

For his part, Joaquín Gómez has warned that we are currently immersed in a process of digital transformation that affects all sectors, while pointing out that a business model that is complemented by Internet technology can be positioned at the same level. global.

Finally, Gómez has expressed the importance of creating synergies between organizations with the aim of benefiting companies and with them, the rest of society.

Those interested can register at www.ceeic.com/aula empresa and the capacity is limited, since there are a total of 15 seats per seminar.

All seminars will be held from 9:30 a.m. to 1:30 p.m.

The mayor of Cartagena, Ana Belén Castejón, has responded to the presentation of this series of seminars and practical workshops on questions regarding the current state of budgets.

Source: Ayuntamiento de Cartagena

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